Director, Product Marketing

Job Locations US-NJ-Holmdel
Posted Date 3 weeks ago(1/26/2018 11:04 AM)
# of Openings


The Director of Solutions Marketing is a critical leadership role in the Corporate Marketing team and will lead the development and execution of marketing plans to drive pipeline for our solutions in the market.   You and your team will be responsible for all go-to-market (GTM) strategies and tactics, including customer insights, segmentation, market strategy, competitive research, market planning, thought leadership, content development, product positioning and channel strategies for our cloud-based field service and logistics solutions.  You will partner closely with the product management team, sales, service and the rest of corporate marketing to create exceptional customer experiences across the customer lifecycle (from acquisition through cross-sell, retention, and advocacy).  You will be the expert on market need, buyer motivations, problem statements and effectively communicate these and other market intelligence to internal stakeholders.


  • Buyer intelligence – be the expert on markets and buyer insights - their buying criteria, how they buy and where they go for information.
  • Monitor and assess competitive activities to drive product and GTM strategies.
  • Work with key analysts and influencers to understand industry trends and opportunities.
  • Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels.
  • Be your product(s) single point of contact for all GTM activities with internal and external partners: sales, marketing communications, support, lead gen, web team, etc.
  • Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs.
  • Develop, assess and report on qualitative and quantitative assessment of product offerings such as feature/functionality, packaging, and pricing.
  • Act as the Voice of the Customer—using surveys, focus groups, etc to benchmark customer satisfaction, NPS, etc.  
  • Meet regularly with customers to understand their market problems and experience with WorkWave solutions and communicate findings and recommendations to stakeholders.
  • Aid in development of content marketing and thought leadership assets to increase product awareness (whitepapers, eBooks, articles, blog posts, infographics, etc.).
  • Produce enablement tools for sales/support teams such as talking points and presentations.


  • 8-15 years of solutions marketing (product marketing) experience
  • 5+ years of management experience
  • B2B software industry experience is highly preferred
  • Digital marketing experience (web, SEM, etc) is a plus
  • Demonstrated thought leadership (speaking engagement, etc)


Other Requirements:

  • Very strong leadership/influencing skills
  • Exceptional external and internal relationship skills
  • Excellent communication skills both oral and written
  • Ability to work in fast-paced, team-oriented and collaborative environment
  • Ability to think strategically and implement with excellence
  • Passionate about customer experience and buyer-centric approach
  • Ability to interact with executive management
  • Ability to understand technology solutions and communicate benefits into laymen’s terms
  • Strong attention to detail
  • Self-starter with the ability to adapt to change and balance competing demands
  • Data-driven decision making and results orientation


A Bachelor’s degree in business administration or marketing is required; MBA a plus.


We value people who are smart, passionate and get things done.  Fit is the most important criteria for us when hiring. We can always find “good technicians” but finding “good technicians” who can succeed in our environment is absolutely critical. So, when we say “fit,” what does that mean to us? To “fit” at WorkWave you must be:


  • Intellectually Curious and Passionate: You love figuring out what the problem is and finding a way to fix it. You enjoy coming to work each day and have a positive energy that the organization can see and feel.
  • Empathetic and Respectful: You truly appreciate other’s perspectives. You put yourself in others shoes and go out of your way to ensure that all perspectives are heard and understood before decisions are taken.
  • Team Player: You’re willing to jump in and help whenever and wherever needed by the team. Your goal is to find ways to provide value rather than call attention to your individual performance.
  • Analytical: You use data as a guide in your decision-making. You’re able to understand what data is needed, to parse that data in ways that provide key insights and summarize it for the team so that it can be used to drive the intended decisions.
  • Get Things Done: Once you’ve determined the key elements of the problem, you solve it and figure out how to most effectively put that solution in place. You’re not afraid to roll up your sleeves, take responsibility and make things happen as an individual contributor but also know how to drive your team to do the same. Once you start them, you like to finish things, not just “checking the box” but making sure that they get done and done right.
  • Willing to Make Mistakes and Intellectually Honest When You Do: You are not afraid to make mistakes and, when you do, you admit them, learn from them and ensure they don’t get repeated in the future. Placing blame and spending time pointing fingers is not part of your DNA…learning enough to make sure we don’t repeat the mistake is.


Why work for WorkWave?

WorkWave is unique in that it has a large, established base of loyal customers but also has enormous growth opportunities.  We are transforming the field service industry, one customer at a time, by building intuitive, best in class cloud-based software, mobile apps and high-value services that solve key pain points our customers face every day, allowing them to save money, save time and improve customer service levels.  To do this, we focus on 3 simple things:  (1) Hiring and developing great people, (2) Building great products quickly and (3) Turning customers and employees into raving fans. We’re looking for individuals that are passionate about and can help us deliver on those 3 simple (but hard to achieve) tenets.

We offer all the standard benefits, including health and dental, paid time off, a 401k with company match and a great environment filled with energetic, fun, team oriented people.  Most importantly, at WorkWave, there IS such a thing as free lunch.  By bringing in lunch from local businesses 4 days per week for our entire NJ staff, we support local business and offer a great perk, all at the same time.

This position is based at our head office in Holmdel Township, New Jersey.  You must be willing to work full time in Holmdel Township for the foreseeable future.  The job is worth it, and there are tons of great places to live in and around the area.  Plus, you get to be part of a really energetic, talented team of digital marketing experts.


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