VP, Demand Generation

Job Locations US-NJ-Holmdel
Posted Date 3 months ago(12/19/2017 9:29 AM)
# of Openings


The VP of Demand Generation plays an integral role in driving revenue growth for the company across channels and markets.  This individual will be responsible for creating the demand generation strategy and driving the successful execution of the plan across the customer lifecycle to achieve acquisition, cross-sell/up-sell, migration and retention targets for both the corporate (software) and agency businesses.   The demand generation approach will encompass management of all demand generation channels, such as digital advertising, events, webinars, website strategy, and more.


  • Develop and manage the Demand Generation Marketing plan and operations across channels including campaigns, execution, and reporting & analysis.
  • Coordinate with Solutions Marketing team to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content.
  • Develop inbound/outbound lead generation strategy for digital and offline channels including: SEM/PPC, Social, Display/Re-targeting, Events, Webinars, Websites, Review Sites, Email, Associations, and Offline Channels (Print, Radio, etc).
  • Enhance and manage the lead management process to improve pipeline conversion.
  • Create and manage all web properties in coordination with the design and development teams to optimize our owned web properties for inbound marketing lead generation and conversion.
  • Partner with the Channel Marketing team to develop and execute the strategy for agency clients.  
  • Collaborate with marketing, product, sales and service team members to enhance the buyer experience and execute the nurture strategy in a consistent, compelling and connected way.
  • Conduct A/B tests across channels to continuously optimize campaign and channel performance.
  • Manage demand generation marketing budget and third-party vendors.
  • Enhance reporting and dashboards to demonstrate revenue impact and ROI.



  • 10+ years  experience in managing demand generation strategy across online and offline channels,  demonstrating significant measurable results
  • 5+ years experience leading and managing a team (5+) direct reports
  • Experience with Marketing Automation required. (Marketo experience a plus) 
  • Experience with Web Analytics (Omniture or Google Analytics experience a plus)
  • Experience with Salesforce CRM
  • Advanced knowledge of digital marketing landscape and emerging technologies and trends especially in the social and mobile space 
  • Good understanding and practical knowledge of web strategy
  •  Experience with mobile marketing and understanding of mobile app development
  •  Excellent strategic thinking and leadership skills, including influencing
  •  Extremely results-oriented
  •  Creative and collaborative
  •  Strong analytical skills and attention to detail 
  •  Robust written and verbal communication skills 
  •  Self-starter with the ability to adapt and multi-task

Why work for WorkWave?


Voted one of the Best Places to Work in New Jersey, WorkWave is unique in that it has a large, established base of loyal customers but also has enormous growth opportunities in multiple areas.  We are transforming the field service industry, one customer at a time, by building intuitive, best in class cloud-based software, mobile apps and high-value services that solve key pain points our customers face every day, allowing them to save money, save time and improve customer service levels, all at the same time.  To do this, we focus on 3 simple things:  (1) Hiring and developing great people, (2) Building great products quickly and (3) Turning customers and employees into raving fans. We’re looking for individuals that are passionate about and can help us deliver on those 3 simple (but hard to achieve) tenets.


Work here...Wave hello to a job you’ll love! This position is based at our home office in the historic Bell Works complex located in Holmdel Township, New Jersey.



We offer a robust benefits package, including health and dental, paid time off, a 401k with company match and a great environment filled with energetic, fun, team oriented people.  Most importantly, at WorkWave, there IS such a thing as free lunch.  By bringing in lunch from local businesses Monday through Thursday for our entire NJ staff, we support local business and offer a great perk, all at the same time. On Fridays we encourage employees to take advantage of the hour lunch break away from their desks and explore what the Bell Works “Metro-Burb” has to offer!

We value people who are smart, passionate and get things done.  Fit is the most important criteria for us when hiring. We can always find “good technicians” but finding “good technicians” who can succeed in our environment is absolutely critical. So, when we say “fit,” what does that mean to us? To “fit” at WorkWave you must be:


  • Intellectually Curious and Passionate: You love figuring out what the problem is and finding a way to fix it. You enjoy coming to work each day and have a positive energy that the organization can see and feel.
  • Empathetic and Respectful: You truly appreciate other’s perspectives. You put yourself in others shoes and go out of your way to ensure that all perspectives are heard and understood before decisions are taken.
  • Team Player: You’re willing to jump in and help whenever and wherever needed by the team. Your goal is to find ways to provide value rather than call attention to your individual performance.
  • Analytical: You use data as a guide in your decision-making. You’re able to understand what data is needed, to parse that data in ways that provide key insights and summarize it for the team so that it can be used to drive the intended decisions.
  • Get Things Done: Once you’ve determined the key elements of the problem, you solve it and figure out how to most effectively put that solution in place. You’re not afraid to roll up your sleeves, take responsibility and make things happen but also know how to drive your team to do the same. Once you start them, you like to finish things, not just “checking the box” but making sure that they get done and done right.
  • Willing to Make Mistakes and Intellectually Honest When You Do: You are not afraid to make mistakes and, when you do, you admit them, learn from them and ensure they don’t get repeated in the future. Placing blame and spending time pointing fingers is not part of your DNA…learning enough to make sure we don’t repeat the mistake is.


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