Marketing Automation Specialist

Job Locations US-NJ-Holmdel
Posted Date 4 months ago(10/9/2017 3:52 PM)
# of Openings


WorkWave’s Corporate Marketing team is responsible for creating and distributing smart, compelling programs that create buyer engagement and drive revenue. We work with multiple business units to plan, create and deliver multi-channel marketing campaigns using Marketo.

The Marketo Specialist will play a hands-on, critical role in assembling and executing marketing automation campaigns for WorkWave.  Their knowledge of Marketo, as proven through certification and real-world experience, will enable them to conceptualize, set up, deliver and report on demand generation and email marketing programs. They will proactively collaborate with internal teams on marketing automation initiatives, taking responsibility for performance, quality, support and reporting.



  • Create, deploy, and monitor demand generation marketing campaigns using Marketo; including nurture programs, trigger, and drip-based automated email communications, ad hoc email campaigns, and event programs
  • Build and maintain landing pages to support acquisition and engagement marketing programs, to successfully reach new and existing contacts
  • Analyze data and campaign results to improve and refine existing processes and programs; Communicate results back to the business in order to prompt action & follow-up
  • Collaborate with and support other teams in Corporate Marketing that leverage the Marketo platform, providing training as needed



  • Bachelor's Degree, Marketing Concentration
  • Marketo Certified Expert
  • Experience with Salesforce
  • Knowledge of email best practices and CAN-SPAM legislation
  • Optimization and A/B testing, continuous improvement
  • Proficient in Web and mobile apps, MS Office, Google Suite and project management tools



 Additional Skills:


  • Data analysis, list building, reporting and business intelligence
  • Technically savvy, genuine interest in applying technology to marketing challenges
  • Outstanding written and communication skills required
  • Knowledge of industry best practices for marketing automation and the ability and desire to learn new tools and technologies quickly
  • Ability to work independently and collaboratively in cross-functional teams in a fast-paced environment; enthusiastic, self-motivated and flexible



We value people who are smart, passionate and get things done.  Fit is the most important criteria for us when hiring. We can always find “good technicians” but finding “good technicians” who can succeed in our environment is absolutely critical. So, when we say “fit,” what does that mean to us? To “fit” at WorkWave you must be:

  • Intellectually Curious and Passionate: You love figuring out what the problem is and finding a way to fix it. You enjoy coming to work each day and have a positive energy that the organization can see and feel.
  • Empathetic and Respectful: You truly appreciate other’s perspectives. You put yourself in others shoes and go out of your way to ensure that all perspectives are heard and understood before decisions are taken.
  • Team Player: You’re willing to jump in and help whenever and wherever needed by the team. Your goal is to find ways to provide value rather than call attention to your individual performance.



Why work for WorkWave?

Voted one of the Best Places to Work in New Jersey, WorkWave is unique in that it has a large, established base of loyal customers but also has enormous growth opportunities in multiple areas. We are transforming the field service industry, one customer at a time, by building intuitive, best in class cloud-based software, mobile apps and high-value services that solve key pain points our customers face every day, allowing them to save money, save time and improve customer service levels, all at the same time.  To do this, we focus on 3 simple things:  (1) Hiring and developing great people, (2) Building great products quickly and (3) Turning customers and employees into raving fans. We’re looking for individuals that are passionate about and can help us deliver on those 3 simple (but hard to achieve) tenets.


Work here...Wave hello to a job you’ll love! This position is based at our home office in the historic Bell Works complex located in Holmdel Township, New Jersey.


We offer a robust benefits package, including health and dental, paid time off, a 401k with company match and a great environment filled with energetic, fun, team oriented people.  Most importantly, at WorkWave, there IS such a thing as free lunch.  By bringing in lunch from local businesses Monday through Thursday for our entire NJ staff, we support local business and offer a great perk, all at the same time. On Fridays we encourage employees to take advantage of the hour lunch break away from their desks and explore what the Bell Works “Metro-Burb” has to offer!


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