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Email Marketing Specialist

Email Marketing Specialist

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The Email Marketing Specialist will be responsible for the day-to-day, hands-on execution of email marketing programs.  In this role, the individual will be responsible for the creation of emails across all WorkWave brands and post-deployment analysis. Focusing on both lead generation and customer retention, the Email Marketing Specialist will collaborate with multiple teams and own the process from start to finish on each email program. The Email Marketing Specialist will be a part of our in-house Agency Team and will report to the Email Marketing Manager.



Why work for WorkWave?


Voted one of the Best Places to Work in New Jersey, WorkWave is unique in that it has a large, established base of loyal customers but also has enormous growth opportunities in multiple areas.  We are transforming the field service industry, one customer at a time, by building intuitive, best in class cloud-based software, mobile apps and high-value services that solve key pain points our customers face every day, allowing them to save money, save time and improve customer service levels, all at the same time.  To do this, we focus on 3 simple things:  (1) Hiring and developing great people, (2) Building great products quickly and (3) Turning customers and employees into raving fans. We’re looking for individuals that are passionate about and can help us deliver on those 3 simple (but hard to achieve) tenets.


Work here...Wave hello to a job you’ll love! This position is based at our home office in the historic Bell Works complex located in Holmdel Township, New Jersey. 


  • Creation of email programs and landing pages, including copy writing, template selection and call-to-actions
  • Cross-collaboration with Corporate Marketing, Business Operations, and other teams to ensure program success
  • Quality assurance/flawless execution to ensure that creative, copy, forms and links are accurate
  • Tracking and analysis of key-engagement metrics, deliverability, opens, clicks, unsubscribes
  • Ensure all emails are compliant with CAN-SPAM laws


  • Bachelor's degree, Marketing Concentration preferred
  • Proficient in Web and mobile apps, MS Office, Google Suite and project management tools
  • Knowledge of email best practices and CAN-SPAM legislation
  • Experience with marketing automation and ESPs, specifically Marketo, is a plus
  • Experience with Salesforce is a plus.
  • Excellent written communication and copywriting skills (writing sample may be required)
  • Creative mind with the ability to think outside-of-the-box
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Ability to manage multiple projects simultaneously
  • Extremely organized and deadline driven
  • Strong Attention to Detail


We value people who are smart, passionate and get things done.  Fit is the most important criteria for us when hiring. We can always find “good technicians” but finding “good technicians” who can succeed in our environment is absolutely critical. So, when we say “fit,” what does that mean to us? To “fit” at WorkWave you must be:


  • Intellectually Curious and Passionate: You love figuring out what the problem is and finding a way to fix it. You enjoy coming to work each day and have a positive energy that the organization can see and feel.
  • Empathetic and Respectful: You truly appreciate other’s perspectives. You put yourself in others shoes and go out of your way to ensure that all perspectives are heard and understood before decisions are taken.
  • Team Player: You’re willing to jump in and help whenever and wherever needed by the team. Your goal is to find ways to provide value rather than call attention to your individual performance.
  • Analytical: You use data as a guide in your decision-making. You’re able to understand what data is needed, to parse that data in ways that provide key insights and summarize it for the team so that it can be used to drive the intended decisions.
  • Get Things Done: Once you’ve determined the key elements of the problem, you solve it and figure out how to most effectively put that solution in place. You’re not afraid to roll up your sleeves, take responsibility and make things happen as an individual contributor but also know how to drive your team to do the same. Once you start them, you like to finish things, not just “checking the box” but making sure that they get done and done right.

Willing to Make Mistakes and Intellectually Honest When You Do: You are not afraid to make mistakes and, when you do, you admit them, learn from them and ensure they don’t get repeated in the future. Placing blame and spending time pointing fingers is not part of your DNA…learning enough to make sure we don’t repeat the mistake is.

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